nook
2009, Oct–
– R/GA, Barnes & Noble
Brand design and strategy for nook, created in conjunction with R/GA Brand Development under Marc Schillum and Virgilio Santos. The project culminated in a comprehensive brand guidelines book, designed and written by DRPCLQ, and disseminated worldwide by Barnes & Noble's to ensure consistent implementation of the nook brand. In 2010, nook's identity won numerous industry awards including a Cannes Bronze Design Lions, a One Show Design Gold and a One Show Design Silver.
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